Nissan board approves GM alliance talks – Automotive – MSNBC.com
You want to see the results of a GM/Nissan alliance/ Look no further than Mazda/Ford.
Ford actually was doing a favor when it bought into Mazda years ago. The plan was of course to make Mazda the platform builder for Ford products since apparently Japanese designs are better than anything the Ford mainline could muster. This arrangement works similarly for the current Renault-Nissan arrangement, just look at the Nissan Versa/Renault Megane.
However, this apparently does nothing to boost mainline sales. Ford’s June sales were dismal by all accounts. Even with great cars running on top of the Mazda platforms (Fusion,Zephyr,Milan=Mazda6….Volvo S40=Mazda3) sales were just horrible. no, GM can’t bail itself out of the mess its in just by pairing up with a Japanese maker. The other fact is Asian platform sharing is nothing new to GM. They do it with the Aveo (made by Daewoo), they did it with Toyota on the Vibe. The problem with GM is they take a good asian platform and cheapen it to death, because they have created a customer base of cheapos.
So with those facts in mind, nothing GM can come up with Nissan is going to save them. The following however will:
They need to start closing brands and closing lines. First on the block I would say is GM Trucks. This redundancy with Chevy just needs to go away. Either that or take Chevy trucks out of the lineup and only do GM trucks (not likely).
Next I would say Pontiac needs to take the dirt nap. Its either that or Saturn, you take your pick.
To its credit Cadillac has turned itself around, but its time for that gangsta rap Escalade to go away, along with any of its crossover variants. Cadillac needs to be the premier luxo sports CAR brand. It doesnt need SUVs no more than Lincoln does the Navigator.
Buick is the new Oldsmobile. In this country it needs to go away. GM can keep selling to the Chinese who think it is such a great brand (someone needs to educate them).
Hummer….back to the Army with you and get these horrible things off civilian streets. Close the consumer brand.
I would severely par back the Chevy lineup, the SSR would go away, all of the truck based SUVs would go away save one…the Subruban. No you aren’t going to hybrid your way out of this. You are going to set a good example for America and go on a diet….as should your typical buyers. Yukon XL, gone….Tahoe, gone…Avalanche…gone. All gone because they serve no purpose on 95% of American streets.
next up….discussing Ford’s dismal US sales.