Ford June Sales, reading between the numbers.
Yes, the overall numbers stink, but lets look at what Ford is doing right. First off in cars you have the Focus posting a minor gain, along with Mustang sales continuing to clip along. I think by all accounts Five Hundred/Montego sales should be considered a failure since this is a new model and sales are only at 5.1% Crown Vic and Grand Marquis sales were off, showing us yet again that the Panther platform deserves to die.
I won’t get into Milan and Fusion sales because there are no year ago numbers. Ford can scream success all they want until we see how things are doing next year. As for Lincoln, this brand is showing exactly why Ford needs to do away with it, all Lincoln sales were horrid (Mark LT sales are not going to save Lincoln…time for Ford to trim the fat).
I’m really unsure how Ford is coming up with Land Rover’s sales numbers. Across the board the green oval was down horribly except for the new Range Rover Sport which didn’t exist last year. So comparing something to nothing and suddenly saying you have 12% increase in sales is pretty pathetic.
One trend that does seem to be emerging when looking closer at the SUV sales. For those few SUVs that are selling, they are up market higher content vehicles. For insance, you have the Explorer and Expedition tanking in sales, but the Mercury variants did well. This could indicate that customers -when they do buy an SUV- are going for the brands that have a higher look of quality. Of course us educated folks all know that the only difference in quality is the mercury badging.
What went wrong at Volvo? S60 sales are clipping along, but its pretty obvious the S80s days are numbers. It simplly can’t continue these stagnant sales. XC90 sales were way off too, suffering from the same SUV exodous. The biggest surprise was S40 sales. Simply no excuse to be off 9% from a year ago. That is a hot car on a hot platform. I think it undercores the need for Volvo to come out with an "R" variant.
Jaguar is suffering from stale models. The new XK sold well, but everything else is dismal. Its time for a refresh on the X-Type and S-Type ( I would get rid of the XJ completely). 2008 can’t come soon enough. The X-Type also needs an R model.
Strangely enough Ford doesn’t bundle Mazda sales in. Well I can tell you Mazda sales were great, because Mazda has fresh designs and good content. Mazdas sales were up for the 9th month in a row. perhaps this is because Mazda is really light on SUVs…..and those SUVs they do have are VERY appealing. Turboed CX7? How can you go wrong with that?